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A Step-By-Step Guide To Writing A Winning Medical Blog Post

Are you looking for tips on writing an excellent medical blog post that your client likes and, in return, pays you in bucks? If so, you’ve come to the right place! 

Being a medical graduate and a full-time medical writer, I’m going to tell you my process of writing a terrific medical blog post! Hence, stick to the end, and I ensure you’ll leave with the best writing tips! 

Writing a compelling medical blog post can be challenging, especially if you don’t have a medical background. You need to know the basics of medical writing and understand your audience and their needs. 

But if you know the right approach to writing a medical blog and pay attention to the details, you can create a blog post that is informative and captures your readers’ attention until the end. 

So, here’s a step-by-step guide on how I write a great medical blog post, and yes, you are welcome to steal the process!

Thoroughly Research Your Topic

The first step in writing a great medical blog post is researching your topic thoroughly. 

It is necessary to clearly understand the topic before you begin writing so that your content is accurate and up-to-date.

Researching your topic includes gathering the content from authoritative sources such as government websites and established medical and peer-reviewed journals. 

Additionally, if you are writing about a specific medical condition or procedure, it’s vital to double-check the facts with reliable sources such as the National Institutes of Health website.

Outline Your Content

Done researching your topic! The next step is to create an outline for your article, so you know what points you want to cover and in what order. 

Having an outline before the writing process will make the whole writing process a lot easier and keep your article organized. It also helps you stay focused on the main points without being distracted by unnecessary information.

Include the essential aspects of your topic in the outline as headings and subheadings.

Also, add any relevant information that supports those points. The outline will serve as a guide for organizing your thoughts into concise paragraphs and provide a structure for the entire blog piece.

Know Your Audience

A medical blog post targets specific audiences. Before you write your medical blog post, you must first identify your target audience. Are they healthcare professionals or doctors? Patients? Hospitals? Or medical students? 

Knowing who you are writing for will help you in your writing process and ensure that your message resonates with them. 

For example, if you’re writing for health professionals and doctors, you can utilize advanced medical terminologies in your content without explaining them. But if your primary audience is patients, on the other hand, use layman’s language and explain every medical phrase to them.

Write A Catchy Title

The title of your medical blog post should be creative yet concise and capture the attention of potential readers. It should also offer them an idea of what they are going to read about in the post.

The title could include numbers, wordplay, emotions, or other creative strategies, depending on the type of tone you’d like to set for your blog.

Write An Engaging Introduction

The second thing that will engage the readers after the title is the introduction. If you want to stand out among the countless health blogs available on Google, hook your reader with the introduction. 

If you write an attention-grabbing start and successfully engage your reader, they will read all the way to the end. Begin by introducing the topic, then touch on crucial points and establish a clear thesis statement, so readers know what they will learn from your blog.

Make sure it’s concise yet engaging enough to keep the reader interested in reading more!

Write With Clarity

Now start writing each section of the outline! 

However, ensure that you write in clear and plain language that everyone can comprehend, whether experts or laypeople.

Avoid overly technical terms, acronyms, and jargon, as these can confuse readers rather than enlighten them. Explain to them if you include them in your content. 

Writing complex medical terminologies may make sense in scientific journals but not in a medical blog post intended for a general audience. 

So keep your language simple enough that it is easy to understand but still conveys the necessary information effectively.

Also, ensure each paragraph focuses on one key point, is well organized, and flows naturally into the next section—a common mistake medical writers make. 

Use transitional words between sentences and paragraphs. Break down the complex topics into easy-to-understand sections and maintain accuracy.

Furthermore, use active voices over passive voices and keep each sentence brief and crisp. It improves the content’s engagement. 

Yet, there is one exception: when writing a medical blog, you can use passive voices as needed. However, this does not imply that you should write all of your content in passive verbs; doing so will make your content dull and less engaging.

Incorporate Your Tone of Voice

A big part of creating compelling content is incorporating your voice and experience into the content. Explain to the readers why they should care about specific topics or conditions. You can also share your patient anecdotes and your experience dealing with a medical issue. 

The tone of voice should reflect both the subject matter and the intended audience. 

For example, if you are writing about heart health for elderly patients, adopt an optimistic yet gentle tone because they are simply reading to learn more about their health, as opposed to writing about cancer treatments for adolescents.

Ultimately, finding the right tone will go a long way in ensuring readers understand your content clearly and engage with it.

Formatting And Structure

As a writer, you know that most readers only skim your content because of their short attention span. And especially if the content is on a complicated and monotonous medical topic. 

So ensure that your blog post is broken down into sections, subsections, or bullet points depending on the length of your article.

It is also essential to ensure that every sentence adds value to the overall discussion of the topic. Additionally, adding images to o the information helps readers quickly understand what they are reading.

Link Back to Reliable Websites/Sources

Include a link if you’ve mentioned something related to another website or source in your post. It will support your claim and give the reader an air of trust that you know what you’re talking about. 

Also, it will give the readers an additional piece of information. It also helps boost credibility by showing readers where the data originated. Because in medical blog writing, being accurate with your information or content is key. As a result, always use trustworthy sources while researching specific topics, such as PubMed.

Add Visuals

Adding visuals such as images, videos, diagrams, infographics, etc., can help bring life into your otherwise dull and complicated blog post. It will make it easier for readers to grasp complex topics quickly.

By adding visuals, you will keep readers’ interest high throughout the entire article.

Include “call-to-actions”

Invite readers to take some action at the end of your medical blog. It could include signing up for newsletters, joining communities, downloading resources, asking about their medical conditions, scheduling an appointment, or even taking care of their health. 

It encourages the reader to interact with your content actively. However, you must know where your content fits into the audience’s vision.

Final Takeaway

Writing an excellent medical blog post requires prior knowledge of the medical field and extensive research before you begin writing.

Above, I have shared my step-by-step guide to writing a medical blog post. You can use this guide to write your next medical blog post. If you follow these steps and practice a little, I’m confident you’ll be able to write a winning medical blog post in no time!

But be sure to take the time needed to properly research so that all facts presented are accurate and current while also formatting it appropriately with visuals. Finally, optimize it for SEO, and you can also promote your post on different social media platforms once it’s complete so more people can see it online! 

I hope you like my approach to writing a great medical blog post! Stay tuned to my site if you want to learn more about medical writing and my experiences as a medical writer.

If you are looking for a medical communications consultancy, please get in touch with your medical writer Akasious and see how your business grows! Read More